• Keynote highlighted emotional care as a core infrastructure for organizational productivity

• Operated an experiential booth for AI-powered spatial mindcare solution ‘MUAH,’ showcasing a new approach to everyday wellness benefits

• Expanding touchpoints with HR decision-makers through a solution designed to support both employee well-being and organizational growth

Creative content company NP (Co-CEOs Baek Seungup and Choi Jihoon) participated in HR Tech Leaders Day, where it reframed employee emotion through the lens of productivity and introduced its AI-powered spatial mindcare solution, MUAH, to the corporate market.

HR Tech Leaders Day is an industry event for HR practitioners and leaders to exchange insights on organizational management and talent strategy. This year’s theme, “Technology Cold, Relationships Warm,” focused on human-centered management in the era of AI transformation.

At the event, NP presented both a keynote session and an experiential booth, emphasizing that emotional management is no longer just a welfare initiative, but a critical management factor directly tied to organizational performance. The company proposed that creating environments where employees can restore and regulate their emotions in daily life will become a key strategy for future HR management.

In the keynote session titled “Emotion is the Next Productivity,” NP Director Park Changjun pointed out the limitations of conventional wellness programs, which often remain one-time initiatives. He emphasized the importance of building systems where employees can continuously recognize, manage, and recover their emotional states whenever needed throughout the workday.

Alongside the keynote, NP operated an experiential booth for its AI-powered spatial mindcare solution, MUAH. Designed as a POD-type installation for office environments, MUAH provides a private space where individuals can fully focus on themselves and take a restorative break. By analyzing users’ emotional states through AI, the solution delivers personalized meditation content tailored to each user’s condition, enabling immediate emotional recovery whenever needed. Visitors experienced customized meditation sessions based on emotional analysis and explored how the spatial solution could be integrated into real organizational environments.

Following the event, NP plans to further expand its presence in the HR tech sector and gradually scale its B2B business targeting corporations and public institutions.

“MUAH is designed to help employees care for their emotions in everyday life, while allowing those effects to positively impact organizational performance,” said NP CEO Baek Seungup. “We aim to establish a differentiated position in the corporate HR market and continue expanding our B2B business.”