• Around 50 organizations and companies participated, spanning HR, wellness, education, media, and defense
• Ongoing PoC and business partnership discussions raise expectations for B2B and B2G expansion
• Active multi-faceted partnership talks within the organizational emotion management and spatial mind-care market

NP Inc. (Co-CEOs Baek Seung-eop and Choi Ji-hun), a content creative company, has successfully wrapped up the first official domestic showcase of its spatial AI mind-care solution 'MUAH Home (MUAH).'

The showcase ran for approximately one week from May 12 to 18 at the 'NP XR STAGE.' Representatives from around 50 organizations and companies across HR, wellness, education, media, and defense visited the venue to explore real-world applicability and potential use cases for MUAH Home.

MUAH Home is a spatial mind-care solution that allows users, inside an enclosed private space, to measure their emotional state and experience personalized recovery content based on the results. Its core strengths lie in non-contact biometric data measurement, AI-powered emotion analysis, XR immersive recovery content, and an organizational management system.

At the showcase, discussions ranged across a variety of application scenarios including employee benefits, organizational management, resort wellness programs, and educational content. A number of participating organizations explored follow-up collaboration possibilities such as PoC (proof of concept) pilots, and concrete partnership directions — including integration with meditation events — were also exchanged.

Multi-faceted partnership discussions also took place around content integration, hardware collaboration, and offline space implementation. Universities and educational institutions explored the possibility of combining their proprietary content with the MUAH Home platform, generating positive responses in terms of platform scalability. Through this showcase, MUAH Home was widely recognized as demonstrating potential not merely as a spatial meditation service, but as a customizable recovery solution across diverse industries.

Building on these results, NP plans to accelerate tailored proposals for corporations and institutions, expand strategic partnerships, and actively pursue industry-specific PoC projects. The company also aims to advance MUAH Home into a next-generation emotional management infrastructure for domestic and international B2B and B2G markets by enhancing administrator functionalities, expanding industry-specific content, and strengthening external content integration.

NP Co-CEO Baek Seung-eop commented, “This showcase was a pivotal opportunity to confirm which industries MUAH Home can connect with in the real market. Having identified genuine demand and collaboration potential across welfare, wellness, public, defense, and education sectors, we will push harder to commercialize MUAH Home and accelerate its market expansion.”