- AI/XR mind-care solution MUAH launches public pilot for Bucheon city employees

- NP and the union's Bucheon Chapter to build a mental health management model suited to public-sector workplaces

- Program aims to test digital mind-care in public institutions and pave the way into the B2G market

[Photo] Jung Woon-sung, Head of the Bucheon Chapter, Gyeonggi Regional Headquarters of the Korean Government Employees' Union (left), and Baek Seung-up, CEO of NP (Photo: NP)

Content creative company NP (co-CEOs Baek Seung-up and Choi Ji-hoon) has signed a memorandum of understanding with the Bucheon Chapter of the Gyeonggi Regional Headquarters of the Korean Government Employees' Union to support public officials' mental health.

Under the agreement, NP will donate its AI mind-care solution MUAH to the Bucheon Chapter for a one-year pilot. The union will handle the installation space and day-to-day user management, while NP will provide training and analyze how the pilot performs.

The pilot targets public officials dealing with work-related stress and fatigue. Through it, NP hopes to see how well digital mind-care actually works in a public-sector workplace.

Rather than simply rolling out another welfare perk, the two organizations want to build something public institutions can use to manage employee mental health systematically, at an organizational level. If the pilot goes well, NP plans to bring MUAH to other local governments and public institutions.

MUAH is a mind-care booth that fits into about one pyeong of space (roughly 3.3㎡) and combines contactless biometric sensing, AI-based emotion analysis, and XR content for recovery. Its own AI engine, MIND C-AI, reads a user's emotional state in real time and recommends meditation content to match.

Because its design and layout can be customized to fit different spaces and purposes, MUAH works just as well in an office, a training center, or a public institution. For this pilot, too, it will be set up in a form suited to the space it's placed in.

NP saw strong interest from HR, wellness, and education organizations at Korea's first MUAH showcase back in May, and expects this agreement to be a real step toward entering the B2G market.

“Mental health isn’t just an individual issue anymore — it’s something organizations and society need to manage together,” said Baek Seung-up, CEO of NP. “We want MUAH to set a new standard for digital mind-care across local governments and public institutions.”