Global IP & Experience company Com2uS N (CEO Cho Jae-deok) announced that it has signed a Memorandum of Understanding (MOU) with The Head Coach, a human performance coaching specialist company (CEO Kim Young-kyung), to begin field application and explore the potential of AI-based mental and emotional care and recovery programs for athletes.
(Photo) [Photo] The Head Coach CEO Kim Young-kyung (left) and Com2uS N MUA Division President Baek Seung-up (right)
Com2uS N's "MUA" is a mental care solution that combines AI, XR, and biometric measurement technology, distinguished by its ability to analyze users' biometric data and recommend recovery content tailored to the individual. MUA consists of a product lineup adaptable to various environments and situations, including the spatial solution "MUAH" and the portable solution "MUAK."
The Head Coach, which entered into this agreement with Com2uS N, is a human performance coaching specialist company that diagnoses and coaches the condition and performance of corporate leaders, athletes, and artists based on brain science and biosignal data.
The core of this agreement is to integrate the MUA solution into the mental performance coaching program operated by The Head Coach, supporting athletes' performance improvement and recovery management. Accordingly, Com2uS N will provide MUAK to The Head Coach, which will apply it in sports settings such as golf, operating it as a Daily Recovery Routine within its coaching program.
Based on the change analysis and operational results accumulated during the program, the two companies will assess the impact on performance and recovery management, and plan to use the accumulated experience and results—through further discussion—to advance the solution and program.
The two companies also plan to pursue joint marketing efforts, including producing and promoting videos featuring athletes' training processes and interviews, as well as continuing collaboration on discovering new customers and expanding partnerships.
Com2uS N MUA Division President Baek Seung-up said, "Sports is a field where focus, emotional stability, and recovery management have as much impact as skill. Through this partnership, we plan to verify how AI/XR-based mental management solutions can contribute to actual improvements in athletic performance, and expand our business into the sports sector."
The Head Coach CEO Kim Young-kyung said, "To achieve sustained results in human performance, the ability to understand one's own condition and self-regulate focus and recovery is just as important as skill or training. Through this partnership, we aim to go beyond using MUAK as a simple digital device, connecting it to recovery routines and habits tailored to each user's condition and performance characteristics—creating a new coaching model that supports actual changes in training and competitive performance."
