XR content company NP (Co-CEOs Seungup Baek and Jihun Choi) has partnered with smart office specialist Donga PM to expand its wellness solution business.

NP announced on the 24th that it has signed a Memorandum of Understanding (MOU) with Donga PM, focusing on the exchange of each company’s technologies and content capabilities. The partnership aims to jointly develop personalized meditation and relaxation space solutions for corporate and public sector clients by combining NP’s XR-based meditation app MUA with Donga PM’s smart office platform.

Through this agreement, the two companies will establish a comprehensive collaboration framework, including system design and technical architecture for the B2B and B2G solution “MUAH (MUA+Home),” joint business development for enterprise clients, and the formation of a dedicated task force (TF). Based on this partnership, they plan to expand their presence in both domestic and global wellness markets.

In particular, NP will use this collaboration as an opportunity to expand its business beyond its existing B2C focus into B2B and B2G markets. Scheduled for launch in 2026, MUAH is a total mental care solution that provides meditation and relaxation within private smart modular spaces. Users can measure biometric signals through non-contact methods using VR-connected tablets and receive personalized meditation content based on real-time analysis.

Leveraging its experience in building smart office environments for leading companies such as Woowa Brothers, Samsung Electronics HR Development Center, and Kakao Style, Donga PM will support the development of a platform optimized for real workplace environments, ensuring that MUAH can be effectively integrated into office settings.

Park Byung-hoo, CEO of Donga PM, stated, “Recovery and focus have become critical priorities in the workplace. Through this collaboration, we aim to develop a practical solution that combines smart office technology with wellness content.”

Seungup Baek, Co-CEO of NP, commented, “This partnership will enhance the completeness of our solution by combining the strengths of both companies’ technologies and content. We aim to play a leading role in the rapidly growing global wellness solutions market while expanding our business beyond B2C into B2B and B2G to secure new growth drivers.”